You're going to bust your back and immerse yourself in e-marketing in order to have a lot of fun and to become e-marketing players.

This is an introductory marketing course designed to build or enhance critical skills in practicing the art and science of Internet marketing. You will be exposed to important a) Internet marketing frameworks for topics such as online consumer buying behavior, establishing and maintaining customer relationships, integrating the Internet into a marketing program and coordinating online and offline marketing practice, and b) issues in Internet marketing, such as community, privacy and auctions. The topic sequence will be somewhat similar to that of a marketing principles course. We will investigate aspects of website design, consumer behavior and satisfaction, and the Internet marketing mix -- pricing, product, distribution, communication and community. We will concern ourselves primarily with business-to-consumer (b2c) behavior. A course on e-business is a vehicle for discussing business-to-business (b2b) interactions and relations.